There are several reasons why built-to-rent developments are becoming more popular.

First, the demand for rental housing has increased as more people choose to rent rather than own homes. This trend is driven by various factors, including the high cost of homeownership, the flexibility and mobility that renting offers, and the abundance of attractive rental options.

Second, built-to-rent developments are designed to meet the needs of renters, with features and amenities tailored to their preferences.

Third, constructing and financing built-to-rent developments are often more straightforward than traditional development projects. The developer only needs to secure financing and build the units rather than find individual buyers. This makes the process more predictable and efficient.

Finally, built-to-rent developments can offer investors a stable source of rental income, as they can tap into the growing demand for rental housing.